Innovation Zone Demonstrations

  • Innovation Zone Demonstrations

    Taking place in a dedicated area in the Innovation Zone, the free-to-attend Innovation Zone Demonstrations present you with the unique opportunity to gain more in-depth knowledge about the products and services suppliers are offering.

  • 13:15 - 13:45

    The various ways of impacting the sensory of cosmetic formulations

    Much more than safety and effectiveness, a cosmetic product should deliver different sensorial features such as pleasure and well-being.

    In this practical demonstration, you will discover ingredients that can add sensory value to your products and how to create cosmetic “systems” that will deliver diverse sensations.

    Speaker: Cleber Barros, Technical Researcher, Vinia

    14:45 - 15:15

    A new option for alkalizing oxidative hair coloring formulations

    ANGUS will introduce DMAMP™ ULTRA PC, new alkalizing agent for hair coloring products that allows rich, long-lasting color performance with excellent gray hair coverage. This product has high alkalinity and low volatility, being an ideal alternative to the current alkalizing options for low odor oxidative hair colorants.

    The presentation will also address other solutions for hair care, such as neutralizers for resins and thickeners in hair styling formulations (gels and sprays).

    Speaker: Ruth Kuriyama, Technical Manager, ANGUS Chemical Company

    12:30 - 13:00

    Improved stability of inorganic UV filters using multifunctional aminoalcohols

    With the increasing incorporation of physical filters in sunscreens, ingredients that show high synergy and support dispersion, stability and mildness, add great value in the formulation.

    The performance results of TRIS AMINO ™ ULTRA PC on sunscreens in emulsifying systems based on saponified fatty acids and thickeners based on carbomers will be presented. Its better stability and dispersion of the physical filters will be demonstrated through rheology and particle distribution analyzes by DLS (Dynamic Light Scattering).

    Speaker: Ruth Kuriyama, Technical Manager, ANGUS Chemical Company

    14:45 - 15:15

    Introducing Pearl Starch ~an all natural texture enhancing product~

    Pearl Starch is a corn starch based product that has qualities similar to current resin type of product.

    Japan Corn Starch will talk about the enviromental issues surrounding the us of microbeads in make-up cosmetics and provide ditailed information about Pearl Starch.

    Speaker: Yuka Matsuyama, Researcher, Japan Corn Starch Co., Ltd.

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