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2019 Education Programme

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  • Technical Workshop - A digital world and cosmetics

    Wednesday08:30 - 13:0018 Sep 2019
    Vila Guilherme - 1st floor

    08:30     Accreditation 09:00     OpeningJoão Carlos Basilio, Executive President at ABIHPEC 09:15     Innovation: a new approachSérgio Gonçalves,Director of ...

    • Language: Portuguese (Brazil)

  • Haircare in Latin America – Trends and opportunities

    Wednesday10:30 - 11:1518 Sep 2019
    Marketing Trends Theatre

    Haircare remains an important category within the beauty and personal care industry in Latin America. In fact, it represented the second largest category under ...

    • Language: Portuguese (Brazil)

  • The main types of emollients, properties and benefits they can provide to the skin

    Wednesday11:00 - 11:3018 Sep 2019
    Innovation Zone

    Learn some of the key properties of the major emollients used in cosmetic formulations and use this knowledge to create formulations with excellent sensorial pr...

    • Language: Portuguese (Brazil)

  • Opportunities in natural products in Latin America

    Wednesday11:30 - 12:1518 Sep 2019
    Marketing Trends Theatre

    Beauty and personal care products with natural ingredients are being increasingly demanded by Brazilian consumers. However, these products are still a niche in ...

    • Language: English

  • LEAPlex Granules: Bond-building agent for damaged hair

    Wednesday11:45 - 12:1518 Sep 2019
    Technical Seminars Theatre

    Repeated chemical processing, such as bleaching, coloring and relaxing, can cause hair to lose its elasticity, become brittle and look dull and lifeless. LEAPle...

    • Language: English

  • Innovative unique natural peptide technology for multi-active skin & hair care

    Wednesday12:30 - 13:0018 Sep 2019
    Technical Seminars Theatre

    In today’s world, consumers demand natural products with tangible effectiveness, creating a need that can be hard to fill. TRI-K has developed a natural peptide...

    • Language: English

  • The tools for sustainable innovation

    Wednesday12:30 - 13:1518 Sep 2019
    Marketing Trends Theatre

    In 2013, L'Oréal launched its sustainability program, Sharing Beauty with All. In this program, one of the objectives is to ensure that all the products develop...

    • Language: Portuguese (Brazil)

  • New breakthrough to reverse hair greying

    Wednesday13:15 - 13:4518 Sep 2019
    Technical Seminars Theatre

    Free radicals play a critical role in hair whitening, leading to decreasing melanogenesis in hair follicle and shrinking of melanocytes pool. By deciphering the...

    • Language: Portuguese (Brazil)

  • From macrotrends to make-up: How evolving lifestyle needs influence product trends

    Wednesday13:30 - 14:1518 Sep 2019
    Marketing Trends Theatre

    BEAUTYSTREAMS will explore how constantly evolving lifestyles shape upcoming product development. While our lives become more and more virtual, consumers seek f...

    • Language: Portuguese (Brazil)

  • Take styling to a new level

    Wednesday14:00 - 14:3018 Sep 2019
    Innovation Zone

    A new concept demonstrates the possibility of protecting the hair against heat damages while styling it. In this session, we will demonstrate the efficacy of t...

    • Language: Portuguese (Brazil)

  • Radiant skin first thing in the morning

    Wednesday14:00 - 14:3018 Sep 2019
    Technical Seminars Theatre

    Enjoying active lifestyles and juggling work and personal requires plenty of energy. Because of chronobiological rhythms, skin features fluctuate along the day:...

    • Language: Portuguese (Brazil)

  • Panel Cosmetics & Toiletries Brazil Sun Protection

    Wednesday14:30 - 18:2018 Sep 2019
    Marketing Trends Theatre

    14:30 - 15:10     Sun protection and skin healthDenise Steiner, Clínica Denise Steiner, São Paulo SP Sun protection is the key to prevent skin damage. UVB radi...

    • Language: Portuguese (Brazil)

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