What's the future of indie brands? Meet Simple Organic

What's the future of indie brands? Meet Simple Organic

19 Sep 2019, 17:15 - 18:00

Marketing Trends Theatre
Portuguese (Brazil)

Founded by Patricia Lima, Simple Organic is much more than a beauty brand - it is an active agent of society changes and believes it can truly make a difference. The brand’s mission is to democratize natural beauty, with products free of synthetic ingredients, pesticides and skin harmful ingredients, priming healthy, and respect for nature, people and animals. With 16 stores spread over the country, the 2-year-old brand is considered a success case in the beauty segment for its great marketing and communication plans, its product development and commercial strategies.

In this presentation, Patricia Lima will discuss the proximity that Indie Brands have with their consumers, and what are the best strategies that Indie Brands are adopting to keep a direct dialogue with the consumer and enhance loyalty.


  • Patricia Lima



    Simple Organic

    Patricia Lima is the founder of Simple Organic, a 100% vegan, organic, natural, genderless, cruelty-free and activist Brazilian beauty brand.  After...

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