Indie Brands in Brazil – Insights and trends of this new and growing market

Indie Brands in Brazil – Insights and trends of this new and growing market

19 Sep 2019, 16:30 - 17:15

Marketing Trends Theatre
Language:
Portuguese (Brazil)

Unlike the main cosmetic brands in Brazil, Indie Brands were born of entrepreneurs' willingness to fill industry gaps, dare with innovative products and a new way of managing business. These brands are usually run by their founders, targeting niche markets, and heavily investing in nontraditional marketing (social media).

Registering a two- to three- digit growth in recent years, Indie Brands are a phenomenon in the global beauty market and have become the hottest brands for cosmetics retailers because of their success with very specific consumer profiles.

Always alert to market trends, Factor-Kline will present the main insights of its unprecedented market study, "The Indie Brands Market for Cosmetics in Brazil".

Contributors

  • Juliana Bondança

    Speaker

    Industry Consultant, Chemicals & Materials and Personal Care

    Factor-Kline

    Juliana Bondança is an industry consultant for the markets of Chemicals & Materials and Personal Care of Factor-Kline, based in São Paulo, Brazil....

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