Technical Workshop - A digital world and cosmetics

Technical Workshop - A digital world and cosmetics

18 Sep 2019, 08:30 - 13:00

Vila Guilherme - 1st floor
Portuguese (Brazil)

08:30     Accreditation

09:00     Opening
João Carlos Basilio, Executive President at ABIHPEC

09:15     Innovation: a new approach
Sérgio Gonçalves,Director of Marketing and International Business at Chemyunion

Incremental innovation is a series of minor improvements or updates to existing products, services, processes, or methods. They are sustainable innovations that help companies stay in the game. Focused on improving the development efficiency of an existing product, productivity and competitive differentiation. It must be understood that disruption is a process. Common mistakes include not facing disruption as a gradual process that can lead companies to ignore significant threats and undermine business.

09:55     Epigenetics applied to cosmetics
Patrícia Moreira, Skin Care Marketing Manager at Chemyunion

If from the moment we are conceived, a genetic code already known and described tells us how we will grow old,so why are we still looking for aging with health and beauty and not succeeding with the therapeutic approaches available today? Epigenetics seems to be behind this question and, curiously, modifies gene expression by acting as "genes witches." Understanding epigenetic changes during aging and how to control them will allow the development of new therapeutic approaches to aging. Discover how the epigenetics of aging can be combined in the treatment of the main signs of aging.

10:35     Coffee break

11:00     Scalp microbiome: new opportunities in hair formulations
Leila David Bloch, Physician Dermatologist - Hair Transplant Surgeon

Studies associate seborrheic dermatitis with the increased population of the fungus Malassezia SP.It is known that imbalance in the microbiome can lead to changes in the scalp, favoring the appearance and increase of the duration of seborrheic dermatitis. Thus, specific active ingredients have emerged to treat the microbiome, such as derivatives, or postbiotics, or even with the strategy of misleading the microbiome, delivering commensal / beneficial bacteria.

11:40     Supercritical technology: potential paplications in cosmetics
Antonio Fidalgo, Senior Researcher in Green Chemistry at Senai Institute of Innovation of Rio de Janeiro

The discovery of new assets is part of the daily R&D of the cosmetic segment. The vegetable kingdom is a rich and virtually inexhaustible “inspiring” source for these compounds. Technologies capable of extracting them as cleanly and as thoroughly as possible still challenge the segment. The use of supercritical fluids thus comes as a green solution for extraction of raw materials, having also the great potential for extracting compounds of higher purity and consequently higher added value. Supercritical fluids function as highly specific green solvents with great potential for application to the segment. Given their great versatility, supercritical fluids still have great potential as technologies for encapsulating cosmetic products.

12:20     Prebiotics and probiotics in the cosmetic universe: fundamentals and perspectives
Flávia Addor, Technical Director at Medcin Group

Recent findings on the impact of the human microbiome on health have opened up a whole new body of preventive care and treatment for the whole body. On the skin, this repercussion is even greater, because this organ is populated by hundreds of species, in a dynamic balance that protects us from infections, regulates inflammation and is capable of improving varied settings, from acne, to seborrheic or allergic dermatitis. The search for active ingredients that improve the conditions of our cutaneous microbiome leads us to prebiotics, postbiotics and probiotics. What to expect? When and how to use? These will be the main points of this presentation.

13:00     Closing


  • João Carlos Basilio


    Executive President


  • Sérgio Gonçalves


    Director of Marketing and International Business


  • Patricia Moreira


    Skin Care Product Manager


    Biologist with a Master’s Degree and PhD in Biomaterials for Tissue Engineering. More than 10 years as a scientist developing active ingredients for...

  • Leila David Bloch


    Physician Dermatologist - Hair Transplant Surgeon

  • Antonio Fidalgo


    Senior Researcher in Green Chemistry

    Senai Institute of Innovation of Rio de Janeiro

  • Flávia Addor


    Technical Director

    Medcin Group

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