The new role of fragrances in cosmetics - Challenges & opportunities

The new role of fragrances in cosmetics - Challenges & opportunities

19 Sep 2019, 10:30 - 11:15

Marketing Trends Theatre
Portuguese (Brazil)

Consumers throughout Latin America, year after year, have been consuming greater volume of fragrance, dosing more and more this ingredient in cosmetic products. Fine perfumery is no longer the only personal scent solution. Consumers are looking for scented body moisturizers, hair scent products, even repellents and sunscreen, which are suffering from this impact. This behaviour brings to the market new opportunities in terms of formats and claims, emerging the need for the industry to develop deeper and more complex understandings about this consumer, through professionals who are true experts in olfactory preferences for the Latin American market.

Besides this, there are technical challenges related to fragrance stability with these cosmetic formulas, such as colour, base coat, interaction with assets, as well as ensuring that the physicochemical properties of these products, which increasingly gain refinement in their formulations, be maintained.

Paralela Olfativa School has as main objective in this presentation, to discuss about some main issues that the R&D area may encounter during the application of fragrances in some specific formulations. Rationals will also be addressed, which can support the marketing team to make the most of fragrance presence as a key element in order to endorse sensory claims for their products.


  • Danielle Barbizan


    Technical Fragrance Manager / Instructor

    Reckitt Benckiser / Paralela Escola Olfativa

    Danielle worked in the R&D area at Unilever and in Natura's cosmetic area for over 14 years. Since December 2018 she is Technical Fragrance Manager...

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