New in ageing conversation: pro-ageing, lifestyle-oriented & positive offer

New in ageing conversation: pro-ageing, lifestyle-oriented & positive offer

18 Sep 2019, 15:30 - 16:00

Technical Seminars Theatre
Language:
English

Over decades, the perception of ageing in different societies has evolved from humiliation to a positive token of experience. The way to develop ageing products, to talk about it and to communicate with consumers has evolved accordingly.

To adapt to this evolution and support better its customers, SEPPIC offers a new reading grid of ageing. This framework is in particular very well adapted to two key market factors: a segmentation of consumers who are more and more lifestyle-oriented (and not necessarily age-oriented) and a positive/supportive marketing approach. Come to learn more about our aging offer!

Contributors

  • Anna Momméja

    Speaker

    Beauty Care Active Ingredients Expert

    SEPPIC

    Anna Mommeja is covering Eastern & Southern Europe, IMEA and LATAM territories. Her focus is on cosmetic active communication. Anna Mommeja holds a...

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