Nature + Tech - Reinventing beauty for ecological natives

Nature + Tech - Reinventing beauty for ecological natives

19 Sep 2019, 15:30 - 16:15

Marketing Trends Theatre
Portuguese (Brazil)

The beauty and trend specialists Vânia Goy e Iza Dezon, identified some of the most recent innovation dynamics to help beauty brands and suppliers develop sustainable and disruptive products, services and retail strategies to guarantee their relevance in the near future.

Based on PeclersParis' trend research on consumer behaviour and beauty, the content approaches the greatest challenges this industry is faced with considering consumer's radical lifestyle changes. The presentation will focus on macro trends and innovation opportunities.

Come and learn about Ecological Natives, the generation of youngsters that is demanding new production methods, packs, formats, points of sale and services that take into account their health and the environment's, above all else.


  • Vânia Goy


    Journalist and Beauty & Wellness Expert (Peclers Paris)

    Journalist and beauty and wellness expert. In the last 10 years, Vania Goy has been beauty editor for the Brazilian editions of Marie Claire,...

  • Iza Dezon


    Trend Expert


    Brazilian, Iza lived 11 years in Europe, between London, Milan and Paris, where she graduated in Fashion Styling in the Instituto Marangoni. She has...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.