Beauty Mood Matters

Beauty Mood Matters

19 Sep 2019, 14:30 - 15:15

Marketing Trends Theatre
Language:
Portuguese (Brazil)

Modern lifestyles are stressing out consumers, highlighting a need for new approaches to boost mood and improve mental wellbeing. We’ve seen mood enhancing properties brought to the fore when it comes to new product development across a variety of sectors.

Beyond the premise of a lipstick boosting confidence, products anecdotally bringing calm – often complete with premium ingredients and Instagram-worthy packaging – mirrors the new attitude towards self-care.

We will take a look at some of the key ways the beauty industry wants to make people feel, and look, good.

Contributors

  • Andrew McDougall

    Speaker

    Global Analyst

    Mintel

    Andrew McDougall is a Global Analyst at Mintel, identifying and tracking the latest trends and product innovations, as well as working with clients...

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