Beauty Mood Matters

Modern lifestyles are stressing out consumers, highlighting a need for new approaches to boost mood and improve mental wellbeing. We’ve seen mood enhancing properties brought to the fore when it comes to new product development across a variety of sectors.

Beyond the premise of a lipstick boosting confidence, products anecdotally bringing calm – often complete with premium ingredients and Instagram-worthy packaging – mirrors the new attitude towards self-care.

We will take a look at some of the key ways the beauty industry wants to make people feel, and look, good.