Fragrance through the decades: the social, political and economic trends that influence Fragrance

Fragrance through the decades: the social, political and economic trends that influence Fragrance

19 Sep 2019, 12:30 - 13:15

Marketing Trends Theatre
Language:
English

Sue Phillips, International Fragrance Expert, CEO Scenterprises Inc. takes you on a ‘fragrance journey’ to explore Fragrance through the Decades and to recognize the Economic, Political and Social movement that have influenced Fragrance trends, and discover which ingredients are resonating with today’s consumers and why, including:

  • Personalization and how consumers are looking to reflect their individuality and to promote confidence and positivity
  • How to build Emotional Intelligence in fragrance to foster empathy, improve interpersonal relationships and communication?
  • Influence of Millennials and the next generations known as Gen Z, Generation Z, iGen, or Centennials, on fragrance trends


Fragrance is our most POWERFUL SENSE and Companies need to make it even more relevant today in this changing climate and to show how we connect Emotions and Memories to create a more positive cosmetic and fragrance “experience” with consumer products.

Contributors

  • Sue Phillips

    Speaker

    International Fragrance Expert, CEO

    Scenterprises Inc.

    Fragrance & Branding Expert, Sue Phillips, CEO of Scenterprises, developed and created fragrances for Tiffany, Burberry, Avon, Trish McEvoy and...

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