The future of Skincare

The future of Skincare

19 Sep 2019, 11:30 - 12:15

Marketing Trends Theatre
Portuguese (Brazil)

How key changes in the market will impact new product development in the skincare industry, as well as the implications for ingredients and marketing?

In this presentation, Bruna Ortega, Beauty & Fashion Expert of WGSN, will present the drivers for the beauty consumer, using WGSN’s research methodology which analyses the macro shifts in society, technology, industry, environment, politics and creativity that identified the themes driving approach to beauty, such as new ingredients antipollution, inclusion and digital wellness.


  • Bruna Ortega


    Beauty & Fashion Expert


    Expert in trends, Bruna is graduated in fashion by FAAP and has courses in psychology, cool hunting and styling at FIT of NY. She led the biggest...

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