From macrotrends to make-up: How evolving lifestyle needs influence product trends

From macrotrends to make-up: How evolving lifestyle needs influence product trends

18 Sep 2019, 13:30 - 14:15

Marketing Trends Theatre
Language:
Portuguese (Brazil)

BEAUTYSTREAMS will explore how constantly evolving lifestyles shape upcoming product development. While our lives become more and more virtual, consumers seek for extraordinary textures and sensory product experiences.

Unlike before, when make-up up was mainly reserved to women, today’s challenge is how to define make-up for everyone. How will gender fluidity influence product development and what are the possible takes on this? Simplistic ethnical and gender definitions are passé, today inclusivity is not only expressed through marketing, but also through the formulations themselves as every individual has specific needs.

Fernanda Pigatto, International Marketing Director of BEAUTYSTREAMS will highlight not-to-miss texture and product concepts that will allow you to be aligned with consumer expectations and texture trends in the upcoming years.

Contributors

  • Fernanda Pigatto

    Speaker

    International Marketing Director

    BEAUTYSTREAMS

    Fernanda Pigatto is the BEAUTYSTREAMS International Marketing Director. Ms. Pigatto is a trend expert with over 10 years’ experience as a...

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