Opportunities in natural products in Latin America

Opportunities in natural products in Latin America

18 Sep 2019, 11:30 - 12:15

Marketing Trends Theatre

Beauty and personal care products with natural ingredients are being increasingly demanded by Brazilian consumers. However, these products are still a niche in the market that needs to be understood and adapted to Latino's needs.

In this presentation, we will understand what Brazilian consumers mean by natural products, if they are interested in this type of product and if they believe in the benefits delivered by them. In addition, examples of products launched globally that could bring differentiation to Latin America will be shown.


  • Juliana Martins


    Senior Analyst, Beauty & Personal Care Analyst


    Juliana researches and writes Beauty and Personal Care reports for Brazil. She is a Marketing and Communications Professional with more than nine...

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