Haircare in Latin America – Trends and opportunities

Haircare in Latin America – Trends and opportunities

18 Sep 2019, 10:30 - 11:15

Marketing Trends Theatre
Portuguese (Brazil)

Haircare remains an important category within the beauty and personal care industry in Latin America. In fact, it represented the second largest category under the industry in value sales terms and it is expected to continue growing strong over the coming years.

Local consumers consider important to invest in haircare items and the recent trend towards assuming their natural hair contributed to increase innovation in the region.

In this presentation, we will give an overview of Latin America’s haircare market and present insights on current consumer behavior in the category. We will discuss the drivers boosting sales and present key opportunities to explore this category going forward.


  • Elton Morimitsu


    Senior Analyst

    Euromonitor International

    Elton Morimitsu is responsible for conducting research and producing in-depth content on for Beauty & Fashion industries, including Beauty and...

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