Make-up innovation: how to get incredible colors using less pigment?

Make-up innovation: how to get incredible colors using less pigment?

19 Sep 2018, 13:15 - 13:45

Technical Seminars Theatre
Language:
Portuguese (Brazil)

Formulating makeup is a great challenge! In order to improve some parameters, we affect several others and generally in a negative way.

We will present a new multifunctional polymer that improves several desirable parameters such as skin spreadability, covering power, dry touch and acts as a structuring agent.

It has an innovative character because it gives great color intensification. When 5% of the classic waxes used in lipsticks is replaced by 5% of this polymer it is visible the color intensification and vibrancy. Therefore it is an excellent alternative for color intensification, even when we need to reduce pigments.

Contributors

  • Edna Fernandes

    Speaker

    Technical Manager

    INOLEX

    Edna Fernandes is a Pharmacist graduated from the University of São Paulo, holds MBAs in People Management and in Management of Technological...

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