New customized solutions for hair conditioning

New customized solutions for hair conditioning

20 Sep 2018, 14:00 - 14:30

Technical Seminars Theatre
Portuguese (Brazil)

Genadvance® conditioners respond to the consumers ‘needs with dry and damaged hair. As a globally recognized concern, dry and damaged segment is specifically divided into dull, extremely damaged, and naturally dry hair. For each of those types Clariant offers a specialized solution, allowing individualized products by overcoming conventional quats limitations.

We will present three innovative and most advanced conditioning ingredients to inspire formulators to create new hair conditioning products best suited to individual consumer needs. In particular, benefits of the technologies, mode of action and proof of performance related to hair revitalizing, repair and moisturization will be discussed.


  • Luciana Rodrigues


    Global Application and Development - Hair Care Manager


    Professional with over 20 years of experience leading teams and projects in the Applications Technical Development (R&D) area of large companies...

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