How digital influencers are influencing the cosmetic industry and R&D

How digital influencers are influencing the cosmetic industry and R&D

20 Sep 2018, 17:30 - 18:30

Marketing Trends Theatre
Language:
Portuguese (Brazil)

Digital influencers have emerged into the beauty world, not even 10 years ago. At its beginning, digital influencers were considered as a "cheap" option of communication and promotion for small cosmetic brands.

Connecting with them is now becoming a popular promotion strategy for brands of all sizes. Observing their topics of interests, what they say, do and create is fundamental to get inspired and develop different areas of the company including the R&D.

In this panel discussion, Atualidade Cosmética & digital beauty influencers will cover:

  • How digital influencers relate to their followers
  • Why do they like to post homemade cosmetics recipes
  • What do they think about how the beauty industry perceives them
  • How do they research and get updates on the cosmetic technologies that are used in the beauty products they try

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