Skincare for hair: how drawing inspiration from skincare trends can boost scalp care

Skincare for hair: how drawing inspiration from skincare trends can boost scalp care

19 Sep 2018, 12:30 - 13:15

Marketing Trends Theatre
Language:
English

Brands need to make more efforts to give hair treatment products a unique value proposition, such as using salon or skincare-inspired concepts to provide a sensory experience to make consumers feel it is necessary.

Ingredients and trends that have developed in skincare, such as around the skin microbiome and probiotics could also hold potential in the scalp care market.

In this presentation, Andrew McDougall, Mintel's Global Haircare Analyst, looks at how concepts and trends in skincare can be applied in hair/scalp care and what this could mean for the future.

Contributors

  • Andrew McDougall

    Speaker

    Global Haircare Analyst

    Mintel

    Andrew McDougall is a Global Haircare Analyst at Mintel, analysing the haircare market, identifying and tracking the latest trends and product...

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