L-beauty: exploring the indie brands in Latin America

L-beauty: exploring the indie brands in Latin America

20 Sep 2018, 13:30 - 14:15

Marketing Trends Theatre

K-Beauty, J-Beauty and F-Beauty concepts have been introduced as ones of the strongest currents in generating global trends and we can see a lot of information of launches and concepts related in blogs, magazines, forums, etc.

But... why do not we start thinking about L-Beauty?

In this conference, we will see the definition and characteristics of the “Indie Beauty” and what trends in Latin-American brands could inspire the L-Beauty concept. We will see also very interesting and original product concepts of this region, which will inspire and encourage our creativity.


  • John Jiménez


    Senior Exploration Scientist


    John Jiménez is a pharmacist from the National University of Colombia, he holds a Master’s degree in Sustainable Development from EOI Business School...

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