Natural cosmetic trends in Latin America: insights and best practices

Natural cosmetic trends in Latin America: insights and best practices

20 Sep 2018, 14:30 - 15:15

Marketing Trends Theatre
Language:
Portuguese (Brazil)

Sustainability and vegetalization are growing concepts in the beauty and personal care market.

Therefore, many brands pursue the same objective: prove to the consumer that their products are natural and sustainable. How the cosmetics brands can deal with the consumer expectations? How can they face the challenges as well as the opportunities involved in creating a natural product?

In this presentation you will learn how to overcome some of the challenges involved in creating natural cosmetic products, how to effectively positioning your products in the natural and sustainable market, as well as the benefits of working in this market.

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