Premiumisation of beauty and personal care in Latin America

Premiumisation of beauty and personal care in Latin America

19 Sep 2018, 10:30 - 11:15

Marketing Trends Theatre
Portuguese (Brazil)

Premiumisation is expected to be a key megatrend up until 2030. At its core, premiumisation is about consumer priorities.

With a bigger choice of products available to them at a variety of different price points than ever before, consumers can spend more on the things that matter to them, while cutting back, often significantly, on those that do not. And brands that understand these priorities can capitalize on the impact of premium products and transform into a commodity.

In this presentation, we will give an overview of Latin America’s beauty and personal care market and dive into the region’s premium segment. We will discuss the drivers boosting sales and present key opportunities to explore this megatrend going forward.


  • Elton Morimitsu


    Senior Analyst

    Euromonitor International

    Elton Morimitsu is responsible for conducting research and producing in-depth content on the Beauty & Fashion industries, including Beauty and...

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