Active 100% natural for chemically damaged hair

Active 100% natural for chemically damaged hair

21 Sep 2017, 14:45 - 15:15

Technical Seminars Theatre

Language:
Portuguese (Brazil)

Dyeing and bleaching are very usual processes that consumers adopt to have their hair changed, and, as the color fades, they seasonally repeat the procedure. Consequently, those chemical procedures severely damages the hair, leaving it brittle, rough and lacking of vitality.

Symrise developed an exclusive, 100% natural active, based on a blend of Amazon butter’s which both protect and repairs damages caused by chemical treatments and heat. Additionally, Keraym TM Rescue shield cuticles, nourishes the hair fiber by deeply penetrating in the hair and replenishing hair mass, and also improves combability, and facilitates the detangling process.

 

Contributors

  • Marcia Paula

    Speaker

    Global Product Director Hair Care

    Symrise

    Marcia Eichstädt Nogueira de Paula have been working into the cosmetic market for over 20 years. Graduated in Pharmacy and Biochemistry by Oswaldo...

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