Natura and its business model to reach the sociobiodiversity

Natura and its business model to reach the sociobiodiversity

20 Sep 2017, 17:45 - 18:30

Marketing Trends Theatre

Portuguese (Brazil)

The development of Sustainable Production Chains in partnership with traditional Amazonian communities as a priority reinforces Natura's strategic choice to transform social and environmental challenges into business opportunities. Through the incorporation of Brazilian biodiversity assets into product manufacture, Natura combines science and traditional knowledge with the generation of opportunities for work and income for more than two thousands of agroextractivist families. 



  • Luciana Villa Nova Silva


    Amazon Program Manager


    Luciana Villa Nova is a Pharmacist Biochemistry specialized in Business Administration and Sustainability Management. She joined Natura in 1996 in a...

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