Customization in personal care: Present and future

Customization in personal care: Present and future

21 Sep 2017, 10:30 - 11:15

Marketing Trends Theatre

Consumers want product to suit them: their lifestyle, their skin, their tone, their look. Customisation is a rapidly growing trend that Personal Care companies need to embrace! So just what does it mean to brands? Some of the key features that will be considered in this presentation include:

  • Customisable bases with optional actives
  • How to customise colour
  • How to customise scent
  • How apps can play a big part in your customised offerings!
  • Industry & commercial examples


This presentation will take a look at current examples of customization as well as future predictions in this rapidly growing sector. 



  • Belinda Carli



    Institute of Personal Care Science

    Belinda is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognised Training for Cosmetic Formulation and...

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