Multichannel: Today's strategy for tomorrow's business

Multichannel: Today's strategy for tomorrow's business

21 Sep 2017, 16:30 - 17:00

Marketing Trends Theatre

Language:
Portuguese (Brazil)

Formerly considered a trend, Multichannel is now the ideal path that companies need to follow in order to be closer to the new consumer Omnichannel.

In this presentation, besides market information, will be pointed out the challenges to be considered by companies, to adopt this strategy and what paths to follow, based on a successful "case" implemented by the consulting company.

 

Contributors

  • Marcelo Pinheiro

    Speaker

    Founding Partner

    DirectBiz Consultants (Brasil)

    Bachelor's degree in Business Administration and in Social Communication in Escola Superior de Propaganda e Marketing (ESPM-SP), with a...

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