Valorization of cosmetic functions for a multifactorial approach to efficacy

Valorization of cosmetic functions for a multifactorial approach to efficacy

21 Sep 2017, 14:00 - 14:30

Marketing Trends Theatre

Language:
Spanish

Applying a cosmetic on the skin or hair generates a response that goes beyond the effects mentioned in the definition, such as hygiene, improvement of appearance, or correction of odors but motivate the pleasure of feeling good.

Cosmetics have multifunctions that contribute to objective benefits and sensory perception. Bioengineering has the ability to measure physical and biological effects and sensory analysis provides distinct tests that can be applied to prove many of the promises that cosmetic companies use to communicate and market their products. Going deeper in this area helps to understand the best selection of raw materials that will be responsible for the success of the product in the market.

 

Contributors

  • Silvia Perez Damonte

    Speaker

    CEO

    Claim (Argentina)

    Graduated in pharmacy and biochemistry in the University of Buenos Aires, Argentina. Specialist in cosmetics production and cosmetic dermatology. ...

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