Synesthesia in cosmetics: Starting a new trend?

Synesthesia in cosmetics: Starting a new trend?

21 Sep 2017, 14:30 - 15:00

Marketing Trends Theatre


Synesthesia comes from the Greek [συν-syn] "together" and [αἰσθησία-aisthesía] "sensation". It is understood as the perception together, by more than a sense, to the same stimulus. A synaesthetic person, for example, can hear colors, see sounds and smell musical notes. In this conference, we will explain how synaesthetic concepts are a trend in the literature, arts, music, food, drinks, and as they are seen in the beauty and cosmetics world.

Are you ready for a synesthetic experience?



  • John Jiménez


    Senior Research Scientist

    Belcorp, Colombia

    He is a pharmacist with a Masters in Sustainable Development and specialist in Marketing, Cosmetic Science and Neuromarketing; winner of different...

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