Haircare: Brazilian consumers, product innovations and global trends

Haircare: Brazilian consumers, product innovations and global trends

21 Sep 2017, 11:30 - 12:15

Marketing Trends Theatre

Portuguese (Brazil)

Juliana Martins, Senior Analyst of Beauty & Personal Care at Mintel, will take a look at the Brazilian consumer and how they are adjusting their attitudes within the market, specifically in the hair care category.

Juliana will discuss how beauty habits have been shifting with these consumers, and she’ll also show which products and treatments are becoming popular.

Finally, she’ll talk about the most relevant trends in the category and describe the most innovative products that are being launched around the world.



  • Juliana Martins


    Senior Beauty & Personal Care Research Specialist


    Juliana researches and writes Beauty and Personal Care reports for Brazil. She is a Marketing and Communications Professional with more than nine...

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