Men’s grooming in Latin America: Key trends & opportunities

Men’s grooming in Latin America: Key trends & opportunities

20 Sep 2017, 10:30 - 11:15

Marketing Trends Theatre

Portuguese (Brazil)

Latin American men have left their traditional passive attitude towards self-care and now engage in new, healthy lifestyle habits. Trips, fitness and the wish for an active social life are part of the change. The trend also includes feeling comfortable about their looks, which leads them to buy more personal care and beauty products. Brazil, in particularly, shows a great potential for this market as data suggest this will be the fastest growing category within beauty in the next five years.

In this presentation, Euromonitor International will give an overview of the global and regional Men’s Grooming market and discuss the key drivers boosting its sales. In addition, Euromonitor will present projections for this segment and discuss key opportunities to explore going forward.



  • Elton Morimitsu


    Research Analyst

    Euromonitor International

    Elton Morimitsu is responsible for conducting research and producing in-depth content on industries performance and trends in Brazil. He holds a...

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