Contributor Profile

Patricia Lima

Job TitleFounder

Company NameSimple Organic


Patricia Lima is the founder of Simple Organic, a 100% vegan, organic, natural, genderless, cruelty-free and activist Brazilian beauty brand. 

After years working in the fashion industry, she found her way in the sustainability and innovated by bringing natural indie beauty to SPFW catwalk, the most important fashion event in Brazil and one of the biggest fashion weeks in the world, by being the first organic, plant-derived and vegan brand into the show. Pioneer!

In order to positively impact the world for the next generations, she focused on the mission of democratizing natural beauty through safe cosmetics that promote people´s health as well as the planet´s, without harming the environment.

Certified by PETA as a vegan and cruelty free brand, Patricia created Simple Organic, the first label to extinguish boxes and cartons as outter packaging (secondary packaging) to reduce waste production and replaced them by reusable bags made of fabric. Pioneer again!

In two years, Simple Organic has neutralized 100% of the impact generated by the products´s package sold in 2017. At the opening of the stores - today Simple Organic has already have fifteen across the country -  Patricia Lima prioritized the development of furniture made from recycled materials like the counters built from plastic toothpaste tubes. 

Besides, the stores are prepared to turn waste into raw materials and still promote reverse logistics. In this way, Simple Organic is responsible for recycling the bottles that has already been used by its consumers. 

The founder initiative was a true challenge by showing the Brazilian market that it is possible to replace synthetic and unsustainable cosmetics by clean versions as she developed the biggest Brazilian natural and vegan brand with a range of about 100 SKUs focused on skincare, bodycare and makeup.

Conference Sessions

  • What's the future of indie brands? Meet Simple Organic

    Thursday17:15 - 18:0019 Sep 2019
    Marketing Trends Theatre

    Founded by Patricia Lima, Simple Organic is much more than a beauty brand - it is an active agent of society changes and believes it can truly make a difference...

    • Language: Portuguese (Brazil)

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