Contributor Profile

Andrew McDougall

Job TitleGlobal Haircare Analyst

Company NameMintel

About

Andrew McDougall is a Global Haircare Analyst at Mintel, analysing the haircare market, identifying and tracking the latest trends and product innovations, as well as working with clients to assess market opportunities and provide competitive intelligence analysis.

Andrew is an award-winning journalist who has over ten years’ experience in an editorial role, with seven years writing about the cosmetics industry, covering formulation, packaging, regulation and trends.

Since joining Mintel, Andrew has written content for the Beauty & Personal Care platform with a special focus on haircare and oral care. He has focused on the latest ingredient and product trends and also presented key data to clients on the natural, ethnic, styling and haircare segments.

Conference Sessions

  • Skincare for hair: how drawing inspiration from skincare trends can boost scalp care

    Wednesday12:30 - 13:1519 Sep 2018
    Marketing Trends Theatre

    Brands need to make more efforts to give hair treatment products a unique value proposition, such as using salon or skincare-inspired concepts to provide a sens...

    • Language: English

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