Contributor Profile

Vivienne Rudd

Job TitleDirector of Global Insight, Beauty & Personal Care

Company NameMintel


Director of Global Insight, Beauty and Personal Care, Vivienne has been writing about the beauty industry for more than 15 years. The former editor of European Cosmetic Markets and Cosmetics International, she has travelled the world, interviewing leading industry executives and reporting on corporate, consumer, marketing and product innovation developments.

Vivienne joined Mintel in 2010 and provides an industry-wide perspective for Mintel BPC, developing trend forecasts, leading the team of analysts and offering direction for their content and forecasts. Vivienne regularly presents at leading international industry conferences and client events.


Conference Sessions

  • Total protection: from UV to pollution, blue light, stress and beyond

    Wednesday13:30 - 14:1520 Sep 2017

    Marketing Trends Theatre

    Consumers are starting to look for the beauty equivalent of a personal exclusion zone, with products that protect them from the environment, emotional and physi...

    • Language: English

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