Contributor Profile

John Jiménez

Job TitleSenior Research Scientist

Company NameBelcorp, Colombia


He is a pharmacist with a Masters in Sustainable Development and specialist in Marketing, Cosmetic Science and Neuromarketing; winner of different international awards, such as Maison G de Navarre Prize and Henry Maso Award, and for the best scientific papers in international congresses.

Since 2013 he writes the article “Tendências” in the Cosmetics & Toiletries Brasil magazine.

He is currently a senior research scientist at Belcorp, Colombia.


Conference Sessions

  • Synesthesia in cosmetics: Starting a new trend?

    Thursday14:30 - 15:0021 Sep 2017

    Marketing Trends Theatre

    Synesthesia comes from the Greek [συν-syn] "together" and [αἰσθησία-aisthesía] "sensation". It is understood as the perception together, by more than a sense, t...

    • Language: Spanish

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