ITEHPEC Workshop

  • Realisation                                                                         Coordination

    Cosmetic, Toiletry and Fragrance: a Sector in Transformation

    The ITEHPEC Technical Workshop reaches its 5th edition, and is an ABIHPEC (Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry) initiative, in partnership with in-cosmetics Latin America. The Workshop is coordinated by ITEHPEC, the Innovation and Technology area of the association.

    This year, the major theme is “Cosmetic, Toiletry and Fragrance: a Sector in Transformation”. ITEHPEC will gather several experts and researchers to showcase the themes “From Sensoriality to Personal Care” and “From Entrepreneurship to new Challenges”. A must-see.

    Workshop registration

  • "From Sensoriality to Personal Care"

    09:00 - 09:15

    Speaker: João Carlos Basilio, Chairman of ABIHPEC

    09:15 - 10:05
    Holistic perception of sensoriality

    An invitation to reinterpret our point of view facing the overdose of sensorial stimuli that disrupt our perception of the world.

    Speaker: Claudia Pellegrino, Co-Founder of the Bistro Inovação

    10:05 - 10:55
    Natural products with application in herbal medicine and cosmetics

    Speaker: Eduardo Pagani, Drug Development Manager of LNBio

    10:55 - 11:20
    Coffee and networking break
    11:20 - 12:10
    Photobiology and DNA Lesions

    Speaker: Campinas State University – UNICAMP

    12:10 - 13:00
    Microbiome and Skin: challenges and proposals

    Speaker: Carlos Kiffer, Professor of the School of Medicine of Federal University of São Paulo (UNIFESP) and Technician in Charge for the GC-2 research laboratory


    "From Entrepreneurship to new Challenges”

    09:00 - 09:15

    Speaker: Sérgio Gonçalves, Marketing and International Businesses Director for CHEMYUNION

    09:15 - 09:50
    Entrepreneurship in the CT&F Industry
    09:50 - 10:30
    “Indie Brands”: A new businesses model?

    Currently, the independent brands have been growing worldwide. This presentation aims to understand this phenomenon and evaluate it as growth possibilities.

    Speaker: Sérgio Gonçalves, Marketing and International Businesses Director for CHEMYUNION

    10:30 - 11:15
    Sensorial Research – Neuroscience: connecting sensoriality and brain stimulation

    Nowadays, the most successful brands are those that connect the products attributes to the feelings and emotions. When stimulating the senses (such as sight, smell and touch), the emotions will be delivered and the learning will be stimulated. That is very effective, as our senses are directly linked to the limbic part of our brain, which is responsible for memories, feelings, pleasures and emotions.

    Speaker: Carlos Praes, Chief Innovation Officer for Innovabeauty Coaching and R&D Mentor and President of the ITEHPEC Scientific and Technical Council

    11:15 - 11:30
    Coffee & networking break
    11:30 - 12:15
    Conservation paradox: controversies and alternatives

    Although preservation is a traditional aspect and considered essential for cosmetics, the reduction of alternatives with the indiscriminate removal of all the parabens has led to the overexposure of other more dangerous preservatives and, consequently, to the increase of allergies. With a risk management-based view, some of the controversies in the conservation of cosmetics will be discussed, as well as approaches to prevent repetitions of the so-called “parabenoid syndrome”.

    Speaker: Maria Inês Harris, CEO of the Harris Institute

    12:15 - 13:00
    Biodiversity Law and Genetic Heritage Management Council (CGEN)

    Speaker: Francine Leal Franco, ABIHPEC Consultant


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