ITEHPEC Workshop

  • Coordination                                                                                      Realisation

    Cosmetic, Toiletry and Fragrance: a Sector in Transformation

    The ITEHPEC Technical Workshop reaches its 5th edition, and is an ABIHPEC (Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry) initiative, in partnership with in-cosmetics Latin America. The Workshop is coordinated by ITEHPEC, the Innovation and Technology area of the association.

    This year, the major theme is “Cosmetic, Toiletry and Fragrance: a Sector in Transformation”. ITEHPEC will gather several experts and researchers to showcase the themes “From Sensoriality to Personal Care” and “From Entrepreneurship to new Challenges”. A must-see.

    Simultaneous translations will be provided in English, Spanish and Portuguese.
  • "From Sensoriality to Personal Care"

    09:00 - 09:15

    Speaker: João Carlos Basilio, Chairman of ABIHPEC

    09:15 - 10:05
    Holistic perception of sensoriality

    An invitation to reinterpret our point of view facing the overdose of sensorial stimuli that disrupt our perception of the world.

    Speaker: Claudia Pellegrino, Co-Founder of the Bistro Inovação

    10:05 - 10:55
    Natural products with application in herbal medicine and cosmetics

    Brazil has 55,000 species of angiosperms, which represents one-fifth of all plant biodiversity on the planet. The sustainable exploitation of this rich heritage can contribute to its preservation. LNBio and Phytobios are producing a collection of plant extracts from the Atlantic Forest, Amazon, Cerrado and Caatinga, with potential applications in medicines, cosmetics and functional foods.

    In this lecture, we will address the new technologies of analysis and processing of samples and skin sensitization tests developed with Boticário in the Human on a Chip Platform to incorporate new raw materials into cosmetics.

    Speaker: Eduardo Pagani, Drug Development Manager of LNBio

    10:55 - 11:20
    Coffee and networking break
    11:20 - 12:10
    Photobiology and DNA Lesions

    DNA is the biological molecule responsible for coordinating protein synthesis and therefore plays a central role in metabolism and cellular functions. It is a highly susceptible molecule to the direct action of ionizing and non-ionizing radiation from both radioactive isotopes and sunlight. Damage caused to DNA by these radiations can result in cell death, cell cycle arrest and change to a so-called cell senescence phenotype or in the transformation of the cell into a cancerous state. In the cosmetic context the action of radiation from sunlight on the skin cells is relevant.

    The presentation will show the mechanisms by which solar radiation causes damage to the structure of DNA, either by direct action or indirect action through the generation of free radicals, as these damages lead to a photoaging picture and how such effects can be tackled with topical use products.

    Speaker: Alexandre H.P. Ferreira, Researcher at KnowWhy specialized trainings

    12:10 - 13:00
    Microbiome and Skin: challenges and proposals

    It is intended to define aspects related to the microbiota and microbioma, to explore studies of impacts in the area of dermatology and to point out potential pathways related to the microbioma for those who are involved with the development of products.

    Speaker: Carlos Kiffer, Professor of the School of Medicine of Federal University of São Paulo (UNIFESP) and Technician in Charge for the GC-2 research laboratory


    "From Entrepreneurship to new Challenges”

    09:00 - 09:15

    Speaker: Sérgio Gonçalves, Marketing and International Businesses Director for CHEMYUNION

    09:15 - 09:50
    Strengthening Innovation! A new time ... A new leader

    In his lecture, Gerson make a reflection, always filling with personal examples of the major forces impacting organizations and ourselves and what big issues arise as a leader, whether as a human being. He will also go through important points to foster a culture of innovation in our companies based on my experience of life, which is always under construction.

    Speaker: Gerson Valença Pinto, Chief Technology & Scientific Officer at Centroflora Group

    09:50 - 10:30
    “Indie Brands”: A new businesses model?

    Currently, the independent brands have been growing worldwide. This presentation aims to understand this phenomenon and evaluate it as growth possibilities.

    Speaker: Sérgio Gonçalves, Marketing and International Businesses Director for CHEMYUNION

    10:30 - 11:15
    Sensorial Research – Neuroscience: connecting sensoriality and brain stimulation

    Nowadays, the most successful brands are those that connect the products attributes to the feelings and emotions. When stimulating the senses (such as sight, smell and touch), the emotions will be delivered and the learning will be stimulated. That is very effective, as our senses are directly linked to the limbic part of our brain, which is responsible for memories, feelings, pleasures and emotions.

    Speaker: Carlos Praes, Chief Innovation Officer for Innovabeauty Coaching and R&D Mentor and President of the ITEHPEC Scientific and Technical Council

    11:15 - 11:30
    Coffee & networking break
    11:30 - 12:15
    Conservation paradox: controversies and alternatives

    Although preservation is a traditional aspect and considered essential for cosmetics, the reduction of alternatives with the indiscriminate removal of all the parabens has led to the overexposure of other more dangerous preservatives and, consequently, to the increase of allergies. With a risk management-based view, some of the controversies in the conservation of cosmetics will be discussed, as well as approaches to prevent repetitions of the so-called “parabenoid syndrome”.

    Speaker: Maria Inês Harris, CEO of the Harris Institute

    12:15 - 13:00
    Biodiversity Law and Genetic Heritage Management Council (CGEN)

    The new law of biodiversity in Brazil brought as main promise the bureaucratic disentanglement for research and innovation using assets of Brazilian biodiversity. Law 13,123 / 15 came into force more than two years ago and still brings many doubts and insecurity to users. In the cosmetic sector, we know that natural assets have great potential, especially the assets of Brazil that, in addition to making possible new discoveries, has a very interesting marketing appeal not only for the Brazilian consumer but also for the international market.

    The purpose of this talk is to demystify the barriers of access legislation and the CGen, as well as to show the opportunities that the new legal framework offers for users.

    Speaker: Francine Leal Franco, ABIHPEC Consultant


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