Innovation Zone

  • Be inspired by our Innovation Zone

  • One of the most popular features at the show, the Innovation Zone showcases brand new, innovative personal care products.

    The Innovation Zone highlights raw materials, products, each launched either at the show or within the 8 months prior, allowing manufacturers to gain inspiration for their next product formulations.

    This unique attraction invites its guests to explore the following three engaging elements: Latest Product Launches, Formulation Displays and Live Demonstrations.

  • Latest Product Launches

    Here you will discover the latest ingredients, raw materials and services, all of which will be launched at the show or within the six months preceding, giving you the insight you need to get ahead of the competition.

    Formulation displays

    Testing a product and its effectiveness is very advantageous, especially when there are a multitude of new ingredients on display. A select number of exhibitors invite you to test out their formulations and see how they were made.

    Live Demonstrations

    These demonstrations are delivered by the Mintel Beauty & Personal Care team and Exhibitors, who demonstrate innovative finished products with unique qualities, which you can touch and test in their daily demonstrations.

  • When are the Live Demonstrations?

    More information on the Live Demonstrations taking place at in-cosmetics Latin America 2018 is coming soon.

    timetable coming soon

    What else is happening?

    As well as our Innovation Zone demonstrations there are many other features of in-cosmetics Latin America to discover.

    More show features

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