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2018 Education Programme

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  • Premiumisation of beauty and personal care in Latin America

    Wednesday10:30 - 11:1519 Sep 2018
    Marketing Trends Theatre

    Premiumisation is expected to be a key megatrend up until 2030. At its core, premiumisation is about consumer priorities. With a bigger choice of products avai...

    • Language: Portuguese (Brazil)

  • Impact of GHS in Latin America

    Wednesday11:00 - 11:3019 Sep 2018
    Technical Seminars Theatre

    EHS compliance throughout Latin America has become a high point of interest by companies in the region due to the increase in regulations and enforcement activi...

    • Language: Spanish

  • The Future of beauty: Generations, ingredients and movements that will impact business

    Wednesday11:30 - 12:1519 Sep 2018
    Marketing Trends Theatre

    What does the Future of Beauty looks like and how retail and products will be impacted by new consumer movements and the advances of technology and AI? We’ll l...

    • Language: Portuguese (Brazil)

  • Lightweight feel and fresh textures with silicone-modified microgel

    Wednesday11:45 - 12:1519 Sep 2018
    Technical Seminars Theatre

    A unique formulating additive, Silsoft* EAU microgel, delivers sought after benefits for aqueous systems in color cosmetics, sunscreens, skin and hair care for ...

    • Language: English

  • Green nanotechnology: ECOCERT attested delivery systems

    Wednesday12:30 - 13:0019 Sep 2018
    Technical Seminars Theatre

    Nanotechnology does not necessarily mean artificial or synthetic, as nature itself has proven the opposite. Our nano-carriers are made entirely of natural raw ...

    • Language: Portuguese (Brazil)

  • Skincare for hair: how drawing inspiration from skincare trends can boost scalp care

    Wednesday12:30 - 13:1519 Sep 2018
    Marketing Trends Theatre

    Brands need to make more efforts to give hair treatment products a unique value proposition, such as using salon or skincare-inspired concepts to provide a sens...

    • Language: English

  • Make-up innovation: how to get incredible colors using less pigment?

    Wednesday13:15 - 13:4519 Sep 2018
    Technical Seminars Theatre

    Formulating makeup is a great challenge! In order to improve some parameters, we affect several others and generally in a negative way. We will present a new m...

    • Language: Portuguese (Brazil)

  • The various ways of impacting the sensory of cosmetic formulations

    Wednesday13:15 - 13:4519 Sep 2018
    Innovation Zone

    Much more than safety and effectiveness, a cosmetic product should deliver different sensorial features such as pleasure and well-being. In this practical demo...

    • Language: Portuguese (Brazil)

  • Colour formation mechanism during the application of a hair dye oxidation

    Wednesday13:30 - 14:0019 Sep 2018
    Marketing Trends Theatre

    Description of the substrate on which the hair dye is applied: the hair. Brief description of hair structure: pilo-sebaceous unit and hair follicle. Areas i...

    • Language: Spanish

  • Beyond sulfate-free: how surfactants will be affected by upcoming trends

    Wednesday14:00 - 14:3019 Sep 2018
    Technical Seminars Theatre

    A healthy behavioral change in the latest years globally leaded consumers to take a closer look at product labels in order to get friendly products, thus compel...

    • Language: Portuguese (Brazil)

  • Ban on animal testing: Brazil in 2019

    Wednesday14:00 - 14:3019 Sep 2018
    Marketing Trends Theatre

    An overview of Normative Resolution No. 17/2014 (from Concea) will be presented, including the discussion of the main advantages for using alternative methods. ...

    • Language: Portuguese (Brazil)

  • The company 4.0: the Fourth evolution

    Wednesday14:30 - 15:0019 Sep 2018
    Marketing Trends Theatre

    Companies must follow the technological evolution, under the risk of being working in an archaic way shortly, and therefore, risking to be subdued by the compet...

    • Language: Portuguese (Brazil)

  • A new option for alkalizing oxidative hair coloring formulations

    Wednesday14:45 - 15:1519 Sep 2018
    Innovation Zone

    ANGUS will introduce DMAMP™ ULTRA PC, new alkalizing agent for hair coloring products that allows rich, long-lasting color performance with excellent gray hair ...

    • Language: English

  • Modern hair stress detox - A revival from nature & science

    Wednesday14:45 - 15:1519 Sep 2018
    Technical Seminars Theatre

    Modern hair faces daily stress such as pollution, heating and chemicals. Nowadays, consumers agree that pollution is one of the main reason for damaged hair. E...

    • Language: English

  • Why do we need a different photo-protection in Brazil and Latin America?

    Wednesday15:00 - 15:3019 Sep 2018
    Marketing Trends Theatre

    It will be addressed the most recent results of research on UV radiation, human health impacts and photoprotection behavior carried out in Brazil and abroad. T...

    • Language: Portuguese (Brazil)

  • Functional rheology improver

    Wednesday15:30 - 16:0019 Sep 2018
    Technical Seminars Theatre

    This presentation state the marketing trend of cross polymer and the products and formulas that we can provide.

    • Language: Portuguese (Brazil)

  • Formal matrices in cosmetology

    Wednesday16:00 - 16:3019 Sep 2018
    Marketing Trends Theatre

    The use of formal matrices is a resource that can generate significative increase of productivity and considerable reduction in the cost of development, regular...

    • Language: Portuguese (Brazil)

  • The circadian rhythm resynchronizer inspired by Nobel Prize

    Wednesday16:15 - 16:4519 Sep 2018
    Technical Seminars Theatre

    Stress and exposure to blue light can disrupt the skin’s 24-hour clock - or “circadian rhythm”, leading skin to be more prone to aggressions. Inspired by Nobel ...

    • Language: English

  • Integrating science and technology to meet new consumer’s expectations

    Wednesday16:30 - 17:0019 Sep 2018
    Marketing Trends Theatre

    The market demands products that act on several fronts: multi-functionality and genderless. These are among references that arise to any researcher. Today we l...

    • Language: Portuguese (Brazil)

  • Biotechnology actives: effectiveness and stability for personal care

    Wednesday17:00 - 17:3019 Sep 2018
    Technical Seminars Theatre

    Biotechnology has extremely importance for the generation of natural products that combine efficacy, purity and safety. Nagase, a biotechnology company with kn...

    • Language: Portuguese (Brazil)

  • Nail Polish: what are the different types and characteristics

    Wednesday17:00 - 17:3019 Sep 2018
    Marketing Trends Theatre

    The objective of the seminar is to present all about nail polish including its definition, the current types and the characteristics of each one.

    • Language: Portuguese (Brazil)

  • Regulatory framework 2020 - Trends: Brazil and Mercosur

    Wednesday17:30 - 18:0019 Sep 2018
    Marketing Trends Theatre

    The presentation will bring regulatory trends for the Personal Care industry in the next decade, given the current national context and the Southern Cone market...

    • Language: Portuguese (Brazil)

  • VC-IP: Innovative function of Vitamin C derivative for repairing damaged hair

    Wednesday17:45 - 18:1519 Sep 2018
    Technical Seminars Theatre

    VC-IP is well known as brightening agent all over the word, but Nikko Chemicals found innovative function of VC-IP to repair damaged hair effectively from hair ...

    • Language: English

  • Europe, USA and Asia – the next beauty trends that will impact the Brazilian market

    Thursday10:30 - 11:1520 Sep 2018
    Marketing Trends Theatre

    Juliana Martins, senior analyst in Beauty and Personal Care at Mintel, presents trends that are impacting the beauty market in the United States, Europe and Asi...

    • Language: Portuguese (Brazil)

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