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2018 Education Programme

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  • Premiumisation of beauty and personal care in Latin America

    Wednesday10:30 - 11:1519 Sep 2018
    Marketing Trends Theatre

    Premiumisation is expected to be a key megatrend up until 2030. At its core, premiumisation is about consumer priorities. With a bigger choice of products avai...

    • Language: Portuguese (Brazil)

  • The Future of beauty: Generations, ingredients and movements that will impact business

    Wednesday11:30 - 12:1519 Sep 2018
    Marketing Trends Theatre

    What does the Future of Beauty looks like and how retail and products will be impacted by new consumer movements and the advances of technology and AI? We’ll l...

    • Language: Portuguese (Brazil)

  • Skincare for hair: how drawing inspiration from skincare trends can boost scalp care

    Wednesday12:30 - 13:1519 Sep 2018
    Marketing Trends Theatre

    Brands need to make more efforts to give hair treatment products a unique value proposition, such as using salon or skincare-inspired concepts to provide a sens...

    • Language: English

  • Colour formation mechanism during the application of a hair dye oxidation

    Wednesday13:30 - 14:0019 Sep 2018
    Marketing Trends Theatre

    Description of the substrate on which the hair dye is applied: the hair. Brief description of hair structure: pilo-sebaceous unit and hair follicle. Areas i...

    • Language: Spanish

  • Ban on animal testing: Brazil in 2019

    Wednesday14:00 - 14:3019 Sep 2018
    Marketing Trends Theatre

    An overview of Normative Resolution No. 17/2014 (from Concea) will be presented, including the discussion of the main advantages for using alternative methods. ...

    • Language: Portuguese (Brazil)

  • The company 4.0: the Fourth evolution

    Wednesday14:30 - 15:0019 Sep 2018
    Marketing Trends Theatre

    Companies must follow the technological evolution, under the risk of being working in an archaic way shortly, and therefore, risking to be subdued by the compet...

    • Language: Portuguese (Brazil)

  • Why do we need a different photo-protection in Brazil and Latin America?

    Wednesday15:00 - 15:3019 Sep 2018
    Marketing Trends Theatre

    It will be addressed the most recent results of research on UV radiation, human health impacts and photoprotection behavior carried out in Brazil and abroad. T...

    • Language: Portuguese (Brazil)

  • Formal matrices in cosmetology

    Wednesday16:00 - 16:3019 Sep 2018
    Marketing Trends Theatre

    The use of formal matrices is a resource that can generate significative increase of productivity and considerable reduction in the cost of development, regular...

    • Language: Portuguese (Brazil)

  • Integrating science and technology to meet new consumer’s expectations

    Wednesday16:30 - 17:0019 Sep 2018
    Marketing Trends Theatre

    The market demands products that act on several fronts: multi-functionality and genderless. These are among references that arise to any researcher. Today we l...

    • Language: Portuguese (Brazil)

  • Nail Polish: what are the different types and characteristics

    Wednesday17:00 - 17:3019 Sep 2018
    Marketing Trends Theatre

    The objective of the seminar is to present all about nail polish including its definition, the current types and the characteristics of each one.

    • Language: Portuguese (Brazil)

  • Regulatory framework 2020 - Trends: Brazil and Mercosur

    Wednesday17:30 - 18:0019 Sep 2018
    Marketing Trends Theatre

    The presentation will bring regulatory trends for the Personal Care industry in the next decade, given the current national context and the Southern Cone market...

    • Language: Portuguese (Brazil)

  • Europe, USA and Asia – the next beauty trends that will impact the Brazilian market

    Thursday10:30 - 11:1520 Sep 2018
    Marketing Trends Theatre

    Juliana Martins, senior analyst in Beauty and Personal Care at Mintel, presents trends that are impacting the beauty market in the United States, Europe and Asi...

    • Language: Portuguese (Brazil)

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