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Full Education Programme 2017

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  • Men’s grooming in Latin America: Key trends & opportunities

    Wednesday10:30 - 11:1520 Sep 2017

    Marketing Trends Theatre

    Latin American men have left their traditional passive attitude towards self-care and now engage in new, healthy lifestyle habits. Trips, fitness and the wish f...

    • Language: Portuguese (Brazil)

  • Formulating with essential oils

    Wednesday11:30 - 12:1520 Sep 2017

    Marketing Trends Theatre

    Consumers are increasingly looking for more natural products, and this means using natural essential oils to fragrance your products instead of synthetic materi...

    • Language: English

  • More than just color: Creating visual textures with pigments

    Wednesday12:30 - 13:1520 Sep 2017

    Marketing Trends Theatre

    New cosmetic products are appearing in different cosmetic shapes, with renewed visual textures and consequently the consumer's appetite increase along with web ...

    • Language: Spanish

  • Total protection: from UV to pollution, blue light, stress and beyond

    Wednesday13:30 - 14:1520 Sep 2017

    Marketing Trends Theatre

    Consumers are starting to look for the beauty equivalent of a personal exclusion zone, with products that protect them from the environment, emotional and physi...

    • Language: English

  • 2019 Spring-Summer beauty trends heading towards Latin America

    Wednesday14:30 - 15:1520 Sep 2017

    Marketing Trends Theatre

    The trend-forcasting agency PeclersParis has the pleasure to invite renowned Brazilian beauty expert Vânia Goy to speak about three beauty trends heading toward...

    • Language: Portuguese (Brazil)

  • Brazilian fragrance ingredients into modern cosmetics and fragrances

    Wednesday15:30 - 16:3020 Sep 2017

    Marketing Trends Theatre

    The Brazilian flora offers an incomparable diversity. The sourcing of new ingredients can offer new scents and new experiences for fragrances and cosmetics. In ...

    • Language: English

  • Trends that are fuelling the market for functional active ingredients in personal care

    Wednesday16:45 - 17:3020 Sep 2017

    Marketing Trends Theatre

    The time at which functional active ingredients were only used in premium products was in the past. Now they are key cosmetic ingredients for most manufacturers...

    • Language: Portuguese (Brazil)

  • Natura and its business model to reach the sociobiodiversity

    Wednesday17:45 - 18:3020 Sep 2017

    Marketing Trends Theatre

    The development of Sustainable Production Chains in partnership with traditional Amazonian communities as a priority reinforces Natura's strategic choice to tra...

    • Language: Portuguese (Brazil)

  • Customization in personal care: Present and future

    Thursday10:30 - 11:1521 Sep 2017

    Marketing Trends Theatre

    Consumers want product to suit them: their lifestyle, their skin, their tone, their look. Customisation is a rapidly growing trend that Personal Care companies ...

    • Language: English

  • Haircare: Brazilian consumers, product innovations and global trends

    Thursday11:30 - 12:1521 Sep 2017

    Marketing Trends Theatre

    Juliana Martins, Senior Analyst of Beauty & Personal Care at Mintel, will take a look at the Brazilian consumer and how they are adjusting their attitudes withi...

    • Language: Portuguese (Brazil)

  • Hair color trends spring/summer 2018

    Thursday12:30 - 13:1521 Sep 2017

    Marketing Trends Theatre

    Discover current hair color runway trends and projects how they will evolve for Spring/Summer 2018. Discover not-to-miss shades and original photography produce...

    • Language: Portuguese (Brazil)

  • How natural ingredients act in skincare

    Thursday13:10 - 13:5021 Sep 2017

    Marketing Trends Theatre

    The vegetal kingdom offers multiple benefits to the person who knows how to use it for different purposes. The plants provide raw materials from various extract...

    • Language: Spanish

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