Beyond sulfate-free: how surfactants will be affected by upcoming trends

Beyond sulfate-free: how surfactants will be affected by upcoming trends

19 Sep 2018, 14:00 - 14:30

Technical Seminars Theatre
Language:
Portuguese (Brazil)

A healthy behavioral change in the latest years globally leaded consumers to take a closer look at product labels in order to get friendly products, thus compelling the entire industry to make a move in order to adapt to this new demand.

Ajinomoto introduces the trends that are shaping the future of surfactants, delivering a simplified strategy to develop sulphate-free formulations with natural surfactants that meets consumer needs for having mild but effective cleanse to the hair, scalp and skin and still preserving an excellent foaming and sensorial.

Contributors

  • Amanda Sidekerskis

    Speaker

    Cosmetic Application Specialist

    Ajinomoto do Brasil

    Graduated in Science and Technology, Amanda Sidekerskis it is the technical specialist for cosmetics at Ajinomoto do Brasil. With over 5 years of...

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