More than just color: Creating visual textures with pigments

More than just color: Creating visual textures with pigments

20 Sep 2017, 12:30 - 13:15

Marketing Trends Theatre


New cosmetic products are appearing in different cosmetic shapes, with renewed visual textures and consequently the consumer's appetite increase along with web sites that are capable to awake a need that did not exist before.

The new trends tried to bring back new visual textures that are fantastic: metallic, holographic, sparkling effects. We are moving from the absolute matt to an entirely different visual spectrum.

The possibilities of pigments are almost limitless, even though the pigments themselves are not. It is the collaboration between creativity and technical knowledge, which makes it happen.

It is said that with conventional absorption pigments and effect pigments, the last ones are able to create a kaleidoscope of textures and the first ones are complementing the tone.

For some of us it is a well-known subject, for others, not so much, but it is always useful to review a subject so fascinating, that makes our products sell more and better.

This time it is not just a matter of renewing and upgrading to a commercial success, but it is more to immerse yourself in an adventure that involves art.



  • Lic. Graciela Longchuk Rus


    Professor of Cosmetic Chemistry - Specialization in Color


    Graduated in Chemistry - National University of Buenos Aires. Postgraduate in International Business - Universidad Católica Argentina, 2014. ...

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