2018 Education Programme - in-cosmetics Latin America

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2018 Education Programme

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  • Premiumisation of beauty and personal care in Latin America

    Wednesday10:30 - 11:1519 Sep 2018
    Marketing Trends Theatre

    Premiumisation is expected to be a key megatrend up until 2030. At its core, premiumisation is about consumer priorities. With a bigger choice of products avai...

    • Language: Portuguese (Brazil)

  • The Future of beauty: Generations, ingredients and movements that will impact business

    Wednesday11:30 - 12:1519 Sep 2018
    Marketing Trends Theatre

    What does the Future of Beauty looks like and how retail and products will be impacted by new consumer movements and the advances of technology and AI? We’ll l...

    • Language: Portuguese (Brazil)

  • Lightweight feel and fresh textures with silicone-modified microgel

    Wednesday11:45 - 12:1519 Sep 2018
    Technical Seminars Theatre

    A unique formulating additive, Silsoft* EAU microgel, delivers sought after benefits for aqueous systems in color cosmetics, sunscreens, skin and hair care for ...

    • Language: English

  • Green nanotechnology: ECOCERT attested delivery systems

    Wednesday12:30 - 13:0019 Sep 2018
    Technical Seminars Theatre

    Nanotechnology does not necessarily mean artificial or synthetic, as nature itself has proven the opposite. Our nano-carriers are made entirely of natural raw ...

    • Language: Portuguese (Brazil)

  • Skincare for hair: how drawing inspiration from skincare trends can boost scalp care

    Wednesday12:30 - 13:1519 Sep 2018
    Marketing Trends Theatre

    Brands need to make more efforts to give hair treatment products a unique value proposition, such as using salon or skincare-inspired concepts to provide a sens...

    • Language: English

  • The various ways of impacting the sensory of cosmetic formulations

    Wednesday13:15 - 13:4519 Sep 2018
    Innovation Zone

    Much more than safety and effectiveness, a cosmetic product should deliver different sensorial features such as pleasure and well-being. In this practical demo...

    • Language: Portuguese (Brazil)

  • Colour formation mechanism during the application of a hair dye oxidation

    Wednesday13:30 - 14:0019 Sep 2018
    Marketing Trends Theatre

    Description of the substrate on which the hair dye is applied: the hair. Brief description of hair structure: pilo-sebaceous unit and hair follicle. Areas i...

    • Language: Spanish

  • Ban on animal testing: Brazil in 2019

    Wednesday14:00 - 14:3019 Sep 2018
    Marketing Trends Theatre

    An overview of Normative Resolution No. 17/2014 (from Concea) will be presented, including the discussion of the main advantages for using alternative methods. ...

    • Language: Portuguese (Brazil)

  • The company 4.0: the Fourth evolution

    Wednesday14:30 - 15:0019 Sep 2018
    Marketing Trends Theatre

    Companies must follow the technological evolution, under the risk of being working in an archaic way shortly, and therefore, risking to be subdued by the compet...

    • Language: Portuguese (Brazil)

  • Modern hair stress detox - A revival from nature & science

    Wednesday14:45 - 15:1519 Sep 2018
    Technical Seminars Theatre

    Modern hair faces daily stress such as pollution, heating and chemicals. Nowadays, consumers agree that pollution is one of the main reason for damaged hair. E...

    • Language: English

  • Why do we need a different photo-protection in Brazil and Latin America?

    Wednesday15:00 - 15:3019 Sep 2018
    Marketing Trends Theatre

    It will be addressed the most recent results of research on UV radiation, human health impacts and photoprotection behavior carried out in Brazil and abroad. T...

    • Language: Portuguese (Brazil)

  • Formal matrices in cosmetology

    Wednesday16:00 - 16:3019 Sep 2018
    Marketing Trends Theatre

    The use of formal matrices is a resource that can generate significative increase of productivity and considerable reduction in the cost of development, regular...

    • Language: Portuguese (Brazil)

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