Innovation Zone

  • Be inspired by the Innovation Zone

    One of the most popular features at the show, the Innovation Zone showcases brand new personal care products.

    The Innovation Zone highlights raw materials and technologies which will either be launched at the show or in the eight months before, allowing manufacturers to gain inspiration for their next product formulations.

    This unique attraction invites its guests to explore the following three engaging elements:

  • Latest Product Launches

    Here you will discover some of the hottest new finished product, concepts from around the world, as selected by Mintel’s team of beauty trend spotters.
    From skincare to haircare and colour cosmetics from Europe, America and Asia, you will be able to see products that are capturing the consumers’ imagination around the globe.

    Formulation displays

    This area will display a number of, selected, innovation zone ingredients, within innovation boxes and demonstrate how ingredients can be incorporated into inventive formulations that you can test and feel.

    Interactive product demonstrations

    Touch, smell, feel and understand the formulations by attending interactive product demonstrations. These sessions are run by Mintel’s team of beauty trend spotters and allow you to test the latest concepts from mass market to prestige beauty brands.

    Live demonstrations programme coming soon. Check back for updates.

  • What live demonstrations are taking place?

    More information on the live demonstrations taking place at in-cosmetics Latin America 2017 will be available soon.

    Coming soon

    What else is happening?

    As well as our Innovation Zone demonstrations there are many other features of in-cosmetics Latin America to discover.

    More show features

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