in-cosmetics Latin America returned to São Paulo for its fourth time, having grown over 20% in overall size than the previous year. 3,890 unique visitors (11% up on the 2016 show) with many from the industry's most established brands like Natura, O Boticario, Unilever, P&G, Johnson & Johnson, Beiersdorf, L’Oreal, Colgate-Palmolive, Estée Lauder, Mary Kay, Avon and Coty, visited the show to network with a total of 151 exhibitors, 45% of whom were from the overseas.
The best represented nations amongst exhibitors were:
- Brazil (82)
- United States (19)
- China (10)
- France (9)
in-cosmetics Latin America 2017 was a success, not only in regards to its growth in size but also due to its overall dynamics. Many visitors took part in various lively and informative programmes in the likes of ITEHPEC Workshops, Technical Seminars, Marketing Trends, Fomulation Lab Sessions, Live Demonstrations and the Innovation Zone.